We found that an occasional promotion would add a boost to book sales. A gift token or a discount as a kind of advertisement to make your product stand out from the crowd and build a brand name along the way.
I was helping a dear friend to market her jewelry book and picked those tips from her. It cost her a bomb to publish a book. Profit from book sales is nothing to shout about as I realised when I tried to clear a consignment for the author. The transport and delivery charges, free gifts given out at promotions, rental of a booth for autographing, time and efforts putting up free demonstrations, ate almost every cent that was earned. However, the experience was most rewarding, fun and worth the cause, the passion of promoting a hobby we love so much.
So, if you come across a bargain, immediately recognise it. It is a rare offer!
I made some rings like the one shown here. By varing the color combination, each ring appeared very unique by itself. Very simple but very attractive. Swarovski 4mm crystal bicone beads and 2mm metal beads or sead beads for the finger band. You can try this project on your own.
This is my sketch and I hope that it helps you get started. The star* marks the starting point and end point of this project. The ring is completed with a secure knot.
Try your hand at designing too. There are lots of ideas from “Wonderful Handmade Jewellery”, a source for inspiration, simple instructions and beautiful detail drawings.
You are welcome to share your ideas too.